Developed professional questions
How important is a film team for publishing companies today as video content providers from a filmmaker’s point of view?
Are they still publishing companies or do they need to be called Media Companies as they are forced to own an in-house film team?
I joined Dennis Publishing Ltd. almost four years ago and was part of the development of the in-house film department. Due to increasing online video demand the publishing company had to create a film department. Being a new experience for both the company and the film department, our team has come across many hurdles and boundaries and therefore there was a steep learning curve. Due to the fact that technology is developing constantly, the film team has been continually researching new filming techniques and implementing them in order to be competitive. So far, we have had successful videos and our way has proven to be on the right path. However I would like to research this further and find out how much a film team contributes to the success of a publishing house, what makes a video successful and how much the team’s creative freedom influences a video’s success.
The intention of this study is to determine the importance that film teams have on companies in regards to their media content. For instance, emerging platforms such as the iPad, have become very important for all types of businesses to publish information, and for the public to access that information. Herewith, video has become a powerful tool were the film team’s knowledge and experience becomes very valuable.
As part of this study I will also be investigating what makes a video successful in today’s competitive battle of the mediums.
By asking several filmmakers in the same filed as me I found out that we all have similar concerns. The questions we agreed on were as follows:
What makes a video successful online?
Is a filmmaker’s knowledge important in order to create a successful online video?
When does a filmmaker need to be part of the creative process of making a successful online video? Is he only needed when the production process is in place or is he needed throughout planning?
How much does a filmmaker need to know? Does he need to possess pre-production vs. post-production and delivery skills? Does he need to be a one-man-band in a team with equal skills? How much more skills does a filmmaker need to acquire today?
How important is a filmmaker for a Media house?
Do we work for a Publishing Company or Media Company?
The filed we online filmmakers work in is a vast grey area. These are questions we ask ourselves everyday. Maybe some have other goals than the other but in the end, we have the same intention and that is to create videos that are successful whether online or not. In order to do so we have to ask ourselves these questions. By doing this research I hope of maybe finding an answer and create a clear formula. On the other hand, maybe there is no answer and I need to ask myself the same questions day in day out.
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