Evaluation of the Tool of Inquiry
In Order to achieve this case study, it is important to understand the structure of a successful publishing house and the different and vital roles of individuals that facilitate the success of online video.
- The first method I will be using following the Evaluation Trust website toolkit, is looking at document / records. The main objective for a good online video is to obtain clicks/views. That is how the success of the video can be rated very easily without going into details, and considering costs, revenues, advertisement banners or pre-rolls.
To clarify, there are two different types of online video: Online video Content and Online Video-on-Demand. Online video Content is the day-to-day video created for editorial purposes, such as car, cooking or fashion magazines. Video-on-Demand is the commissioned video created purposely for a certain brand to feature in a specific place. I will be using statistics to show the growth and influence of both and hopefully show thy growth and importance of Online video but more so Video-on-Demand.
- The second method I tend to use is the face-to-face interview. I will be recording some members of the companies whose roles are vital to video. The interview partners won’t be solely from Dennis Publishing, small companies who started as production companies but were forced to adapt to the online video market. Other important small businesses I consider to interview are the ones concentrating on the app market. I think that will show different approaches of video delivery and publishing methods but at the same time I hope to show that their main objective will be similar.
- The third and final method, I think of using is visual and projective techniques.
There is a very importance to strengthen arguments about online videos stating examples accompanied by videos links.
I believe that by using these three evaluation methods it is possible to clarify a trend in a market in limbo. No one really knows in which direction technology will fall. Will everything become 3D? Will video be staged or everything live? How will the audience see or choose their content and with what devices? All these questions are questions the market asks everyday and everyone is trying to discover the next trend.
I think it is possible to say that these methods will show that video has its place now and for a long time.
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