Ethical Considerations BAPP WBS 3835

Ethical considerations

o Profession Conduct – I must be aware, respect and not break the Data Protection Act1998 that entails a code of conduct in order to protect in a research the other party’s rights and privacy. I must avoid any type of conflicts. Honesty is a must when dealing with interview partners.

o Consent Form – It is important to use a consent form for the interview. I intend to create a form where it states exactly the research topic and the rules and regulations. This form is to have an agreement between each individual interviewee and me as the interviewer.

o Data protection – The information I will gather from documents, statistics and interviews will have to be protected and won’t be published if sensitive. It is to believe that some information will help me have a bigger understanding. Data protection is vital fro the company and of major importance. It is clear to me not to breach any code of conduct and leak any secret information, which will harm the companies business.

o Privacy – It is of paramount information that I respect the privacy of the people who will feature in my evaluation. I will not use nor abuse any private information about their person. I must respect their role and engagement in the company and not put that in any form in danger.

o Corporate rules and regulations about data usage – Companies have specific rules and regulation I need to be clearly aware of before starting my evaluation. These rules need to be clarified before recording the interviews and gathering the information.

o Intellectual property – Every video that is created by the film team for the company belongs to the company. Branding i.e. watermarking is important in that case as well in order to protect the product.

o Anonymity – Every interviewee has the right to anonymity and this has to be respected. It must be clearly demonstrated that the information given will only be used to purpose the paper. Furthermore, the purpose of the interview has to be clearly identified to the interviewee in shape of a consent form before starting the interview.